Introduces Seamless Consumption-Based Cloud Model; Availability of Cross-Platform Functionality; Expanded Connectivity with CRM and Marketing Automation; and Advanced Sales and Marketing Features for Standout Digital Engagement
Episerver™, a leading provider of digital marketing and digital commerce solutions, today launched its Spring version of the Digital Experience Cloud™ featuring key enhancements to use the platform based on consumption and enable seamless experiences that span digital marketing, digital commerce, and post-sale customer experiences.
The Spring launch also delivers on Episerver’s customer centric roadmap to extend the functionality of its flagship solutions. The release advances the strategy established through the Ektron/Episerver merger by the availability of best-in-class features to extend customer’s existing investments in advanced web content management, enterprise connectivity, enabling search and digital commerce.
The Spring launch delivers expanded configuration options for the Digital Experience Cloud. Staying true to its simple pricing approach, Episerver now offers four new levels of software-as-a-service (SaaS) subscription ownership: Professional, Group, Corporate or Enterprise. This straightforward cloud packaging provides elastic scale based on the scope of the organization and its objectives. Episerver Digital Experience Cloud – a cloud-first solution – can now be delivered in the cloud via a consumption model, in a private cloud, and continues to be available for on-premise deployments.
“It’s sales and marketing focused organizations that have pioneered the use of the cloud to gain efficiencies in deployment, scalability, and the agility to act quickly to address new strategies and customer needs,” said Bob Egner, vice president of Product Management and Marketing for Episerver. “The Episerver Spring launch offers a way to unlock your most critical experiences, content, and catalogs and put them where your customers already are – in the cloud.”
The Spring launch extends key features from the two product lines in both directions. Most notably for existing Episerver customers, availability of the Digital Experience Hub™ (DXH) allows connectivity and interaction with third-party systems to tailor every digital experience through the benefit of a 360-degree view of the customer – history, preferences, and habits. DXH supports new connectors to popular marketing automation solutions like Marketo™, Hubspot™, Salesforce Sales Cloud (Pardot)™ and Salesforce Marketing Cloud (ExactTarget)™, giving marketers the power to dynamically personalize content through the integration of email, rich content management and the web. DXH connectors also support ease of integration with CRM platforms like Salesforce and Microsoft CRM.
For existing Ektron customers, Episerver Find relevance technology is now available, a unique capability that streamlines the process of surfacing the most relevant content to individual visitors for one-to-one marketing. Additionally, Episerver Commerce may be used side by side with the Ektron platform to streamline the process of creating digital commerce experiences.
"Intricacy is our largest enemy and our most important task is to facilitate and simplify commerce between people. To succeed, all of our partners must share this strong focus on customer value and satisfaction. With Episerver and their cloud solution we found a partner that we can trust, allows us to grow, and gives us the ability to quickly adapt to the changes in our customers everyday business, whether it’s a small flower shop on the corner or an international e-retailer", says Anders Sköld, CIO at Bambora.
Additional features in the launch are designed to save marketers time and effort and optimize digital experience creation and maintenance:
The latest version of the Episerver Digital Experience Cloud is available now. For more information, visit here or contact our growing network of certified partners.
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Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce and multi-channel marketing in a single platform to work full-circle for businesses online – from intelligent optimization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use.
Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in the USA, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Singapore, Spain, UAE and the UK. For more information www.episerver.com