Features und Pakete im Überblick

The Digital Experience Cloud Service is the end-to-end, full-stack digital platform that includes digital commerce, digital marketing, enterprise search, and content management in a single cloud service.

CMS Commerce Campaign

Campaign

Emails, Yearly
Emails are measured per year.
Email
Use the email channel to send out personalized emails to your recipients.
SMS
Use the email channel to send out personalized emails to your recipients.
Mobile push
Use to send out personalized mobile push messages and reach your recipients on their smartphones and tablets.
Fax
Use the fax channel to send out personalized fax messages.
Print
Use the print channel to send out personalized letters or postcards.

Group

Emails
6M
Email
Yes
SMS
Option
Mobile Push
Option
Fax
Option
Print
Option
AM BELIEBTESTEN

Corporate

Emails
6M
Email
Yes
SMS
Yes
Mobile Push
Yes
Fax
Option
Print
Option

Enterprise

Emails
6M
Email
Yes
SMS
Yes
Mobile Push
Yes
Fax
Option
Print
Option

Learn more about the features included

General capabilities

Episerver’s platform enables authoring, campaign management, search, email marketing, and personalization all in one screen.
Plan feature

Group

Select

Corporate

Select

Enterprise

Select
Template kit
The Template Kit gives you the greatest flexibility and usability to create newsletters. You can use it out-of-the box and with your corporate design style guide.
Yes Yes Yes
Content interface
This add-on allows you to generate product paragraphs in your email template that are connected to your shop system via CSV or XML.
Yes Yes Yes
RSS feed
This add-on will execute an RSS feed in your email template.
Yes Yes Yes
Recommendation paragraph
This add-on will execute a product recommenadation in your email template.
Yes Yes Yes
Send Time Optimization
This add-on customizes the sending times of your mailings – automated for each individual recipient.
Option Yes Yes
Countdown timer
This add-on displays the number of days, minutes, hours and seconds currently remaining on an offer – regardless of when a recipient opens your newsletter.
Option Yes Yes
Voucher system
This add-on allows you to create vouchers to easily add them to your messages.
Option Yes Yes
Voucher reminder system
This add-on will remind your recpients if their vouchers have not yet been redeemed.
Option Yes Yes
Barcode generator
This add-on allows you to create EAN-13 barcodes that can be printed and used for POS customer journeys.
Yes Yes Yes
Publish mailing
This add-on publishes a mailing or parts of a mailing into another client and/or another template. It is a useful and comfortable tool to re-use content from an existing mailing in another context or client.
Option Yes Yes
Easy copy
When creating messages, conveniently apply individual paragraphs including text and images from other messages – from any client, quickly and intuitively.
Yes Yes Yes
Marketing Automation
The marketing automation allows for mreating more effective email marketing using graphic interface with drag & drop functions to develop multi-step campaigns with action- and event-based mailings - all of it perfectly adapted to a highly diverse set of target groups using fully automated distribution cycles.
Yes Yes Yes
Post click services
Our post-click services gather data from your website to track your visitors' behavior so that you can use these data in Campaign.
Yes Yes Yes
Cancellation based on recipient list
This feature allows the unsubscription process in one client if a recipient is stored in different recipient lists.
Option Option Option
User privacy opt-out
This feature allows your customers to opt out of data tracking and adds another personal security layer to your Campaign client.
Yes Yes Yes
Multiple sending domains
This feature allows to use several sending domains within one client only.
Yes Yes Yes
Sending of the latest mailing based on DOI
After the setup, the latest mailing based on your customers' DOI will be sent automatically.
Yes Yes Yes
S/MIME
We certify your Episerver Campaign account in order to have emails show a security approval in your customers' inbox.
Yes Yes Yes
Personalization Features
Email Recommendations
Episerver Reach - Ensure each email is completely personalized for each recipient every time they open a message.
Yes Yes Yes
Email Triggers
Episerver Reach - Trigger messages based on customer behavior on the website, such as product interest.
Yes Yes Yes
Personalized Product Recommendations
Episerver Perform - Easily enable personalized product recommendations in your campaigns.
Option Option Yes
Reporting and Analytics
Google Analytics
The unidirectional interface between Google Analytics and optivo broadmail allows for the allocation of email recipients and website visitors
Yes Yes Yes
Deep Analytics
"Deep Analytics" is a report suite, which you can flexibly configure and use to measure the success of your campaigns and evaluate mailings in detail.
Yes Yes Yes
Live Analytics
With Live Analytics you always have an eye on recipient development and create RFM analyses in real time from your entire recipient dataset or from a defined portion of your recipients.
Yes Yes Yes
Recipient history
The recipient history gives you access to the entire timeline of mailing campaigns as well as to the marketing automation timeline for each individual recipient.
Yes Yes Yes
Activity overview
The activity overview shows all mailings for a defined period in a single clearly laid out screen.
Yes Yes Yes
Adobe Analytics
Adobe Analytics integration allows you to use campaign and product data from the Adobe® web analytics tool for your marketing campaigns.
Option Option Option
econda
The integration makes campaign and product data available for your email marketing campaigns from the econda Analytics web analytics program via the Event Data Stream.
Option Option Option
etracker
etracker web integration allows you to use action and product data from the web analytics tool etracker web controlling suite in Episerver Campaign.
Option Option Option
webtrekk
The Webtrekk integration provides action and product data from the web analytics software Webtrekk Q3 in your Episerver Campaign client.
Option Option Option
Behavioral Intelligence
Episerver Insight - Compile visitor data according to profiles, journeys, personas or segments. Use behavioral data and personal details to inform marketing campaigns.
Yes Yes Yes
Import/Export
1 customized (closed loop interface full)
Use the close loop interface to import recipient data from your external system to trigger a marketing message and automatically receive response data to be exported into your system to update data accordingly.
Option Option Option
1 recipient information import
Import recpient data from your external system to trigger a marketing message.
Option Option Option
1 response data export
With the response data export you can automatically export mailing and performance data in order to further process these data in an external data system.
Option Option Option
CRM Integrations
MS Dynamics
Easily send campaigns from your Microsoft Dynamics CRM via Episerver Campaign. The seamless integration allows you to quickly and securely send high volumes of correspondence via email, SMS, print and fax. 
Option Option Option
Salesforce
Send Episerver Campaign mailings directly from your Salesforce CRM and use contact/lead data to automatically personalize your mailing contents. With the Salesforce integration you can transfer customer-specific fields (up to the third level) to your recipient lists and use, for example, personalized salutations for leads and contact owners.
Option Option Option
SAP CRM 7.2
The SAP CRM integration allows you to transfer your B2B and B2C contacts to optivo broadmail. In addition, optivo broadmail will receive all bounces and canceled subscriptions and use these to keep your marketing permissions up-to-date.
Option Option Option
Commerce Integrations
Magento
Connect your Magento eCommerce platform to Episerver Campaign and manage your shop's customer data via our marketing platform.
Option Option Option
OXID
Connect your OXID eCommerce platoform to Episerver Campaign and manage your shop's customer data via our marketing platform.
Option Option Option
Shopware
Connect your Shopware eCommerce platform to Episerver Campaign and manage your shop's customer data via our marketing platform.
Option Option Option

Technical capabilites

Get a flexible, scalable platform that is always monitored and up to date.
Plan feature

Group

Select

Corporate

Select

Enterprise

Select
Application & services availability, SLA
99.7% 99.9% 99.9%
Additional 0.2% SLA
Option N/A N/A
Vulnerability management
Yes Yes Yes
Web vulnerability scanning
Yes Yes Yes
Backup
Yes Yes Yes
Application monitoring
Yes Yes Yes
Synthetic monitoring
Yes Yes Yes
SSL/TLS encryption
Yes Yes Yes
SSL certificate
Yes Yes Yes
Automatic Failover
Yes Yes Yes
Support/Managed Services
Managed service
Yes Yes Yes
Support SLA
Yes Yes Yes
Availability management
Yes Yes Yes
Incident management
Yes Yes Yes
Problem management
Yes Yes Yes