Webinar: June 18

Turning 30 million brand visits into a personalized shopping experience

Converting your site from a place of inspiration to a place of purchase not only requires a new strategy but also a new website. Or does it? Arla has just transformed their business as well as their adored recipe sites from inspirational sites into new points of sale, simply by adding a personalized button. Now, they are ready to share their experiences about how they got there – from idea to realization.

Join us in this webinar when we welcome Arla to showcase their transformational journey towards becoming the Number 1 digital FMCG. Arla will provide you exclusive insights on how they developed this idea into a successful reality while Valtech and Episerver will make sure you leave knowing just how easy this is to implement.

You will among other things learn:

  • From idea to concept. Turning brand visits into e-commerce transactions
  • How to combine search and dynamic content
  • How to get started with web personalisation


Roar Slot Nielsen

Team Lead & Senior Digital Project Manager


Roar Slot is a Team Lead and Senior Digital Project Manager at Valtech. He’s been deeply involved in Arla’s digital evolution and therefore knows all the ins and outs of the solution from a technical point of view. Roar holds a Master degree in Media Science and Business Economics and he has worked with web marketing and ecommerce for both B2B and B2C customers for several years

Rasmus Dalby Jørgensen

Digital Business Development Manager


Rasmus Dalby Jørgensen is spearheading the Digital Business Development in Arla Foods Denmark. Rasmus has been with Arla for over 8 years, working with everything Digital - from content production and website management, to complex technical projects and scaling the Arla Digital ecosystem. Over the past couple of years, his primary focus has been on transforming “boring” technical strategies to actual business value for Arla Denmark.

Gustav Cajander

Solution Architect


Gustav Cajander is at his current position at Episerver, solution architect specialized in optimization, personalization and marketing automation. Having spent the past years focusing on combining content experience with commerce transactions, Gustav has hands-on knowledge from delivering personalized experiences across channels and devices.