BookTrust is an independent British literacy charity based in London and is the UK's largest children's reading charity, each year reaching 3.4 million children across the UK with books, resources and support. The charity’s aims are to transform lives through reading and its various book-gifting programmes are offered to children aged 0–16 years. Between 2016-2017 BookTrust gifted over 2.5m book packs to children.
BookTrust has multiple microsites, which required a lot of time updating separately with content. The charity wanted a new website which would allow its microsites to be integrated into a singular data-driven CMS that could be adjusted for content creation. It also wanted to boost brand awareness and donations by incorporating its brand guidelines into the site and to create a customised site search and single sign-on for users. Additionally, BookTrust wanted to improve the user experience across the site while meeting its accessibility standard requirements.
The new BookTrust website was designed and built on Episerver by digital agency Redweb. The site features 59 individual blocks which are all fully responsive and can be arranged in whatever layout desired. The standout feature of the site that sets out to engage BookTrust’s target groups is the ‘Bookfinder’ function. Custom-built and using a series of specially commissioned illustrations to help visually signpost the different categories, visitors can choose from a range of ages and themes to quickly find tailored book suggestions – especially helpful for a site containing 5,500 books and over 6,000 book reviews. From here, users can view the front cover, read synopses, see other related titles and submit their own reviews.
The website features a new design and layout aimed at improving user experience across the site, which includes meeting BookTrust’s accessibility standards requirements. The site is also fully integrated with an array of social media channels, including Facebook, Twitter, Instagram and BookTrust is able to build on brand awareness and increase donations through its own marketing campaigns. This is supplemented by the single-sign-on capability of the new site and the integration of Microsoft Dynamics as its CRM, providing BookTrust with access to valuable data which will aid personalisation in its user communications. This all feeds into BookTrust’s digital strategy.
BookTrust’s new look site offers a vastly improved experience for site visitors and content editors alike. Improved user journeys make it easy for different audiences to find the content they’re looking for quickly, whilst introducing them to a raft of new content along the way.
The Bookfinder serves BookTrust’s target audience as it allows the site visitors to narrow down a vast number of books to find recommendations tailored to ages and interests. There is also a ‘Bookshelf’ which presents the outcome of the user’s selections. Here the users can view the books cover art, read synopsis, submit reviews and see other suggested titles for future reading.
BookTrust now has a site that showcases its charitable status and highlights the importance of the work it does. Creative touches such as the Bookfinder tool also play a big role in helping BookTrust position itself not only as a charity that understands its audience, but an innovative, forward-thinking leader in its field.
I just wanted to say a huge thank you from all of us here at BookTrust – we have already had some great feedback from colleagues as well as some from the big wide world out there too!Anna Marshall, Digital Project Manager, BookTrust