Capita Travel and Events is a travel, meetings and events management company. Capita secures, books and manages point-to-point travel, as well as ensuring it’s fully traceable with a bespoke online security tracking system. Capita Travel and Events’ clients include F&F, Direct Line Group, Burges Salmon, National Grid and many more.
Capita Travel and Events has a varied client base and service offering and previously most of its website traffic came from people looking to manage corporate travel costs. The company wanted to widen its audience by creating a new website that appealed to procurement managers looking for a partner to help reduce corporate travel costs but also to event planners looking for a team that can deliver creativity for an event to remember.
Capita Travel and Events partnered with Appius full service digital agency to create the new site using Episerver’s platform. Key functionalities of the site include:
The new website, delivered on time and on budget, has been extremely well received and is generating exciting levels of leads. Since its launch it has seen a 22% increase in visits, 45% increase in site performance, 69% increase in mobile visitors and a 100% increase in web generated leads. Capita’s objective of channelling traffic to its events section on the site has also been achieved, with this page already displaying in the top 10 most viewed pages, having not been there previously.
22% increase in visits
45% increase in site performance
69% increase in mobile visitors
100% increase in web generated leads